Social Media Strategies for Higher Education

Partner with the MeetYourClass founding team, industry veterans in organic social media growth

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IMPORTANCE

Embracing Digital Transformation in Higher Ed

Realtime Analytics - Softech X Webflow Template

98% College Students Use Social Media Daily

An engaging social media presence is now essential for connecting with the next generation of students.

User Journey - Softech X Webflow Template

83% Use Social Media In College Decisions

Social media influences college decisions more than ever, making it a pivotal tool for recruitment.

Support - Softech X Webflow Template

44% Won't Attend a School That Has 'Cringey' Marketing

Authenticity in marketing can make or break a student's decision to apply, need to speak their language.

A icon showing a phone & social media within higher ed.

48% Of Students Felt They Weren't Engaged Enough

There is always an opportunity for higher education institutions to enhance engagement and stand out.

Funnel Optimization - Softech X Webflow Template

35% Of Gen Z Tend To Not Trust Colleges or Universities

Building trust with Gen Z requires a transparent and honest voice from educational institutions.

Advanced Charts - Softech X Webflow Template

Gen Z Trust Content Creators More Than Most Sources

Unlocking the power of student-to-student content creation to forge stronger connections

A/B Testing - Softech X Webflow Template

Students Are Applying On Average To 7 Colleges

With students applying to multiple colleges, a distinctive social media strategy can set your university apart.

A icon showing a phone & social media within higher ed.

Gen Z Spend Nearly 3 Hours A Day On Social Media

Capitalizing on extensive social media usage to maximize engagement and outreach to Gen Z.

Meet Gen Z Where They Are

With newer generations being digital natives, colleges need to meet students where they are and create as minimal friction as possible.

GroupMe
TikTok
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Instagram
Facebook - Softech X Webflow Template
Facebook
YouTube - Softech X Webflow Template
YouTube
GroupMe
TikTok
Instagram - Softech X Webflow Template
Instagram
Facebook - Softech X Webflow Template
Facebook
YouTube - Softech X Webflow Template
YouTube
Pinterest - Softech X Webflow Template
Pinterest
Snapchat
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Twitter
Reddit - Softech X Webflow Template
Reddit
Spotify - Softech X Webflow Template
Spotify
Pinterest - Softech X Webflow Template
Pinterest
Snapchat
Twitter - Softech X Webflow Template
Twitter
Reddit - Softech X Webflow Template
Reddit
Spotify - Softech X Webflow Template
Spotify

Boosting Enrollment Through Social Media

Maximizing social media's potential to increase student enrollment with strategic, engaging content.

Content Creation for Prospective Students

Student ambassador programs that facilitate peer-generated content deeply resonate with Gen Z, fostering a sense of trust and authenticity. By showcasing real student experiences and perspectives, these initiatives effectively bridge the gap between prospective students and the institution.

Increase In Retention - Softech X Webflow Template
29%
Conversions
User Base Growth - Softech X Webflow Template
2X
Engagement Rate

Mastering Marketing in Higher Education Across Social Medias

TikTok Marketing

Capitalize on TikTok's dynamic platform to engage younger audiences with creative, short-form video content that resonates with the Gen Z demographic.

Instagram Marketing

Leverage Instagram's visual storytelling capabilities to build a compelling narrative that attracts and retains the attention of prospective students.

Facebook Marketing

Utilize Facebook's extensive network to reach prospective students and their parents through content and community-building efforts that foster trust and engagement.

Want to create engaging social media communities?

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Screenshot of MeetYourClass platform.